PLMPlayers Lab
NIL Representation · Development · Mentorship

Develop better.
Earn more.

We don’t sell your name. We build it.

We don’t just negotiate deals. We understand football at the deepest level. Athletes receive direct on-field mentorship, film analysis, development guidance and football education that virtually no other agency in the country can provide.

Talk To PLM See The Work
#50
Overall NFL Draft pick — D’Angelo Ponds, New York Jets
#37
Overall NFL Draft pick — Colton Hood, New York Giants
$75M+
Contract value negotiated in six years
1-on-1
Football coaching inside every representation
01 — What Makes PLM Different

On-field development
& representation

In addition to NIL representation and transfer portal guidance, athletes receive direct on-field mentorship, film analysis, development guidance and football education that virtually no other agency in the country can provide.

At Players Lab Management we are not just negotiators. We are football minds, mentors, coaches, strategists and developers invested in every athlete’s long-term future.

Film Analysis On-Field Mentorship Football Education Deal Negotiation
T-Cal going through film with D'Angelo Ponds on the field
Founder, T-Cal Coaching and Training · National Champion CB and #50 overall pick, ’26 Draft: New York Jets CB D’Angelo Ponds
02 — What We Do

Representation, coaching
and strategy in one place

01

NIL representation & negotiations

Deal structure and negotiation led by a proven negotiator who understands what the athlete is worth on film.

02

Personalized 1-on-1 football coaching

Film study, technique refinement, game-planning and position-specific coaching, built around the individual player.

03

Football minds coaches respect

Evaluation and analysis trusted by coaches and personnel departments across the country.

04

Transfer portal strategy

Schemes, staffs, development history and roster situations vetted before a decision gets made — including the decision to stay.

03 — Development

Better football players
earn more money

Most NIL agencies focus only on negotiating deals. At Players Lab Management we focus on developing athletes into better football players — because better performance ultimately creates:

01

Bigger NIL opportunities

02

Better transfer portal options

03

Higher NFL Draft potential

04

Greater long-term earnings

04 — Who We Are

Led by T-Cal

Founded by Teré “T-Cal” Calloway — former player and founder of BIP’s List, one of the fastest-growing and most respected film-based evaluation platforms in college football. He has built a reputation for elite player evaluation, player development and high-level football analysis trusted by coaches and personnel departments across the country.

  • He played. 2013 High School All-American defensive back and running back with 21 scholarship offers, then the University of Nevada and Alabama A&M.
  • Pro camp. Minicamp with the Atlanta Falcons, 2018.
  • Proven negotiator. One of the top real estate agents in Alabama with over $75 million in sales volume in six years — high-value contracts negotiated daily.

Combining elite football expertise with elite negotiation ability allows him to maximize opportunities for athletes both financially and athletically.

D'Angelo Ponds returning an interception against Oregon
Mentored and coached multiple NFL Draft prospects — weekly game film analysis and opponent scouting reports (not NIL representation)
D’Angelo Ponds
CB, Indiana · National Champion · Jim Thorpe Semifinalist · 1st Team All-American · #50 overall to the New York Jets
Colton Hood
CB, Tennessee · Jim Thorpe Semifinalist · 1st Team All-American · #37 overall to the New York Giants
05 — Personalized Coaching

Our work goes beyond
simple representation

Film Study Technique Refinement Game-Planning Offseason Development Position-Specific Coaching Football Mentorship

T-Cal helping D’Angelo Ponds prepare for the CFP semifinal vs Oregon

Encouraged him to play more aggressively against shorter routes based on what he showed on film — leading to a pick six to open the CFP semifinal game.

The note that led to it is on the right, sent before the game, exactly as it was written.

Coaching note sent to D'Angelo Ponds before the Oregon game
Before the game · “This a 3 step PICK6”
06 — The Film Room

See the coaching,
not just the claim

Sessions, breakdowns and development work with the athletes we represent.

Featured — In his own words

First play of the playoff. Pick six.

T-Cal studied D’Angelo Ponds’ film and coached him into a pick six against Oregon on the first play of the College Football Playoff — on the way to a national championship. Ponds confirms it himself, telling the players at T-Cal’s DB Summit to trust him and that he is going to put them in the right position.

Watch on YouTube →
Inside the work · Players Lab Management

On-field coaching

Position work and technique refinement with the athletes we represent.

Player development

Development work carried through the offseason and into the season.

Film breakdown session

A full film review walked through the way we do it with players.

07 — Transfer Portal Guidance

The wrong decision
can derail a career

With growing discussions across college football about limiting transfers and changing portal rules, every transfer decision matters more. Athletes may not continue to have unlimited opportunities to move schools. That means the next decision could be the most important decision of an entire football career.

More than ever, athletes need representation that understands football beyond surface-level recruiting rankings or NIL dollar amounts. The wrong move can leave a player:

Stuck in the wrong scheme
Buried on the depth chart
Misused by a coaching staff
Losing development opportunities
Hurting NFL Draft stock
Losing long-term earning potential

Long-term success > short-term money

We evaluate every opportunity through the lens of long-term success — not just short-term money. We properly vet coaching staffs, schemes, development history, roster situations and overall fit to make sure athletes are positioned to succeed both immediately and professionally.

08 — What Athletes We Represent

We are intentional
about who we represent

PLM is built for athletes who are serious about maximizing their full potential — not just financially, but as football players, leaders and professionals.

We look for players who
  • Want coaching and honest feedback
  • Are obsessed with improving
  • Love the process of development
  • Value long-term success over short-term hype
  • Want to be pushed, mentored and challenged
  • Truly care about becoming great
09 — Contact

Who is next?

Athletes and parents: reach out and we’ll walk you through representation, coaching and what the next step looks like. Coaching staffs — start here.

We don’t sell your name.
We build it.
Request Representation